"Sora lets users create short AI videos from text, but an opt-out copyright policy sparked major backlash. OpenAI has added controls and revenue sharing."
What is Sora AI and why did it blow up?
Sora AI is a mobile and web app that generates short, high-quality videos from simple text prompts. Users can create 8- to 10-second clips that combine visuals, synchronized audio, and dialogue. That ease of use helped Sora skyrocket to the top of the App Store and win fast attention from creators and casual users alike.
How does Sora create videos?
The app uses generative video models that stitch together frames, motion, and audio from a text prompt. Pick a style or voice, type a prompt, and the model outputs a ready-to-share clip. This low-friction workflow made Sora popular for fan films, short skits, and rapid concept demos.
What caused the controversy?
At launch, Sora used an opt-out copyright policy. That meant users could generate videos with famous characters or copyrighted material unless the rights owner requested removal. Many rights holders and industry groups saw this as risky, since it could allow unlicensed use of well-known IP and actor likenesses by default.
- Studios and talent agencies warned that the policy could enable misleading or damaging remixes of protected content.
- Several viral Sora clips used characters or styles tied to big franchises, even where no authorization existed.
- Major rights holders reacted quickly, with some blocking their properties or publicly demanding stronger controls.
How did Hollywood react?
Film studios, networks, and talent agents raised concerns about name-image-likeness rights and brand protection. The speed of user-generated distribution made potential harms visible almost instantly. Some agencies issued advisories about NIL risks, and certain studios moved to block their characters on the platform.
What did OpenAI change?
Under industry pressure, OpenAI reversed the opt-out stance and rolled out new controls and a revenue sharing plan. The main changes are summarized below.
| Policy area | Change | Impact |
|---|---|---|
| IP control | Rights holders can block or allow uses of characters and content | Prevents unauthorized remixes and protects brand integrity |
| Revenue | Opt-in revenue sharing for allowed uses | Offers compensation paths for rights owners |
| Reporting | Dashboards and reporting tools for rights owners | Improves transparency and enforcement |
How will revenue sharing work?
OpenAI says the revenue model is still in development. In general, rights owners who opt in will share in proceeds from user fees, in-app purchases, or ad revenue linked to content that uses their IP. Exact splits and measurement details are being tested, with usage data guiding the final formulas.
Is this a legal turning point?
Sora highlights broader legal tensions between generative AI and existing IP law. OpenAI already faces multiple copyright suits in other areas, and Sora could help set expectations for how platforms manage copyrighted content, likeness rights, and creator compensation. Regulators and courts may play a role in defining long-term norms.
Where can you find Sora?
Sora is available on the Apple App Store and select web platforms, depending on region. No official affiliate or referral program is public at this time. To try the app, search for 'Sora AI Video' on the App Store or check OpenAI's official site for links and policy updates.
# Quick checklist before you try Sora
1. Use a non-sensitive or fan project for initial tests.
2. Avoid generating likely-infringing content without permission.
3. Monitor rights-holder controls and app policy updates.
'Sora shows both the creative power and legal friction of generative video. The platform will evolve, but so will the rules that govern it.'
FAQs
Can I monetize Sora videos that use famous characters?
Not safely unless the rights holder has opted in and a revenue sharing or licensing agreement covers that use. Monetizing content that uses blocked IP risks takedowns or legal claims.
Will Sora allow celebrity voices and likenesses?
OpenAI added controls so rights holders can block or permit specific voices and characters. Using a voice or likeness without permission is likely restricted or subject to revenue sharing when allowed.
How should studios respond to apps like Sora?
Rights holders can use blocking tools, negotiate licensing and revenue-sharing deals, and demand reporting access. Engaging early helps shape fair terms and technical safeguards.
Bottom line
Sora brought powerful video generation to a wide audience, but an initial opt-out policy forced a needed conversation about IP, safety, and compensation. OpenAI's policy reversal and revenue sharing are pragmatic first steps, but the details and legal outcomes will shape how generative video settles into the media ecosystem.
