"Amazon has officially brought its next generation Alexa Plus assistant to the web, offering a ChatGPT-style chatbot experience that is free for Prime members and priced at $19.99 per month for others."
Amazon has taken a major step in the AI chatbot race by launching Alexa Plus on the web. With the new experience available at Alexa.com, Amazon is turning Alexa into a full browser based AI assistant that directly competes with ChatGPT and Google Gemini.
This move marks a big shift for Alexa. For years, Alexa was mainly known as a voice assistant living inside Echo speakers. Now, Amazon wants Alexa Plus to be a daily productivity tool that users can chat with, upload files to, and rely on for planning, writing, and research just like other popular AI chatbots.
What is Alexa Plus on the web
Alexa Plus on the web offers a familiar chatbot style interface. When you open the site, you see a large chat box in the center, suggested prompts to get started, and a sidebar showing chat history and connected features.
- You can type questions instead of speaking.
- You can copy answers easily for documents or emails.
- You can continue conversations started on Echo devices or mobile apps.
This cross device continuity is important. Amazon wants Alexa Plus to feel like one assistant that follows you across your phone, smart speaker, and browser.
File uploads and productivity tasks
Alexa Plus on the web supports uploading documents such as PDFs, Word files, and text files. Users can ask Alexa to summarize documents, extract key points, or help with planning tasks. Spreadsheet support is still limited, but Amazon is expected to expand file handling over time.
How much does Alexa Plus cost
Amazon has positioned Alexa Plus directly against premium AI subscriptions by matching their pricing.
| Service | Monthly Price | Notes |
|---|---|---|
| Alexa Plus | $19.99 | Free for Prime members |
| ChatGPT Plus | $19.99 | Powered by GPT models |
| Gemini Advanced | $19.99 | Google One AI plan |
For Amazon Prime members, Alexa Plus is included at no extra cost. This is a powerful move because Prime already has a massive user base. Instead of asking users to pay for another AI subscription, Amazon bundles Alexa Plus into a service many people already use.
Why Amazon launched Alexa Plus now
Amazon describes Alexa Plus as a complete rebuild of Alexa around generative AI. At its February 2025 devices event, the company made it clear that Alexa needed to evolve beyond simple voice commands.
Amazon wants Alexa Plus to be conversational, context aware, and capable of handling multi step tasks instead of just answering quick questions.
The web launch is especially important. Most people now expect AI assistants to live in the browser, where they can write, read, and analyze content. By launching Alexa Plus on the web, Amazon is meeting users where ChatGPT and Gemini already operate.
How Alexa Plus compares to ChatGPT and Gemini
Alexa Plus competes on price and basic chatbot features, but it also brings something unique to the table.
- Smart home integration: Alexa Plus connects directly with Echo devices, Fire TV, Ring cameras, and other Amazon hardware.
- Shopping and media: It can help with Amazon shopping, music, and video in ways other chatbots cannot.
- Prime bundle advantage: Prime members effectively get Alexa Plus for free.
That said, early reviews suggest Alexa Plus still lacks some advanced tools that power users enjoy elsewhere, such as custom bots, deep creative workspaces, or advanced coding features.
What this means for the AI chatbot market
The launch of Alexa Plus on the web shows how serious Amazon is about competing in AI. ChatGPT currently dominates usage, while Gemini is growing quickly thanks to Google’s ecosystem. Amazon’s strategy is different. Instead of relying only on model performance, it is using its massive installed base of devices and Prime subscriptions.
By lowering the cost barrier for Prime members, Amazon increases the chances that millions of users will at least try Alexa Plus. Whether they stick with it will depend on how fast Amazon improves the web experience.
Frequently asked questions
Is Alexa Plus free for everyone
No. Alexa Plus is free only for Amazon Prime members. Non Prime users must pay $19.99 per month.
Can Alexa Plus replace ChatGPT
For everyday tasks like summaries, planning, and smart home control, it can. For advanced creative or technical work, ChatGPT still has an edge.
Where can I access Alexa Plus
You can access Alexa Plus through Echo devices, supported mobile apps, and now directly through the web at Alexa.com.
